Welcome to Goodrich Motors

Goodrich Motors has never tried to be the biggest dealership in the region. Our goal has always been much simpler: treat people right, sell quality vehicles, and be here for our customers long after the sale.

Since moving to our current location in Spearfish in 2005, we've had the privilege of helping thousands of people throughout the Black Hills, western South Dakota, northeastern Wyoming, and beyond find vehicles that fit their needs and their budgets.

What makes Goodrich Motors different is something you won't find in a showroom or on a window sticker. We're a family business in the truest sense of the word.

When you call, stop by, or send us a message, you'll be working directly with us: Mark, Tyler, and Casey. There are no layers of management, no high-pressure sales tactics, and no passing customers from one department to another. Just real people who genuinely care about helping you make a good decision.

Over the years, we've built our business on relationships rather than transactions. Many of our customers have purchased multiple vehicles from us, sent their children to us for their first vehicle, and recommended their friends and neighbors. We never take that trust for granted.

We know buying a vehicle is a significant decision. Whether you're purchasing your first car, upgrading your family's vehicle, or looking for a dependable truck, we believe you deserve honest information, fair pricing, and a comfortable buying experience.

That's how we've always done business, and it's how we'll continue to do business.

Thank you for considering Goodrich Motors. We appreciate every customer who walks through our doors and every opportunity to earn your trust.

We hope to see you soon.

Mark, Tyler & Casey Goodrich
Goodrich Motors
Spearfish, South Dakota